Stop being who you are!

Be someone else. Now! feel uncomfortable with yourself...and make us rich in the meantime!
This is an ad broadcasted in the Middle East to make brown skin become white.


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The worst TV ad of the decade?

ehm...maybe you shouldn't be so busy in the first place? She is a stripper, a responsible (single/divorced) mum and a failed marketing creative in the mornings...that makes ads like this one!

I don't know where to start. Leaving ethical concerns aside...what do you think they're advertising? a smoking patch, gum...a restaurant? Well, it seems it is a restaurant called Nando's (who would've thought uh?) The marketers behind this ad were able not only to make a pathetically funny add (they're genius if they did it on purpose) but alsot to confuse us on what the product is unless you know the restaurants in the first place. Well, at least now some (not me, of course) will know where all the hot australian stripper-single-mums go...as long as you don't mind her three companions! Weird ad...the more I saw it, the more I laughed!

And not only that...commment on youtube:

I burst out laughing when i saw this on tv last night, who would of thought of a hot stripper mum to sell gum, also, is it just me or when u pause at 29s it says underneath the product "now not available"????

And finally, the serious comment, from the blog in Neuromarketing where I actually discovered this video (you thought I spend my time in youTube searching funny videos for you, uh?!):

A trusted source, who sent me the link, swears he saw it on free to air TV last week. In my years of tracking many hundreds of ad campaigns throughout the world, I have never seen anything like this. About 50% of the ads that I tracked, didn't work and some even had a negative effect. You can bet this is one of those that sends sales down. If the the communication target, the brand user, is mothers, then they are being asked to identify with this image of an on-screen user who is a table-top dancer! That should enhance their self-image and their image with the family. Unbelievable!!

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Great video of 500 years of women's portraits

Get the pause button ready because most of these paintings are really worth to look at! Tant pis (unnecessary French expression that I always liked) that artists today are not appreciated enough...


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Bukkake-sharking, bukkake, sharking, "scandal", Paris Hilton, Don Imus...and seo tricks!

Oddities of the search engines: if you look for bukkake-sharking or bukkake or sharking keywords on the internet today, a post in this blog in which I show disgust at what this people do appears in the first page of results (google.com, and google.fr at least).

I dont' think these guys will be very happy to find that sermon instead of what they're looking for, but, well...life is so!

Or maybe I should put loads of porn links here to take advantage of that free traffic to this blog? ;) (If you don't know what those terms mean, don't ask. There are things that's better you don't learn...)

[thinking aloud...] But once my evil mind starts to work...
Imagine if I only wanted to draw more traffic here? I guess if I combine those with someone famous, and I create, say...Britney Spears bukkake, Paris Hilton sharking, or no....perhaps, I could do something better still: I could make a search, check the IPs and identify the country of the sarchers.
Next find out what the most searched public sexy female figure is in heir country and append thos keywords to it. For Japan, the likely result would be Eriko Sato orgy or Mayuko Iwasa in bed, or something like that. Perhaps for the chinese market -that would give me plenty of viewers (or are they still censored?)- I could simply use Zhang Ziyi porn video or similar. Although, on second thoughts, wouldn't this people search for things in their own language? After loading this post with keywords...I guess I am about to know.
If I decided to go a bit broader, maybe I could add "celebrity porn", "Shilpa Shetty naked" (who the hell is that one?), or even "Internal Revenue Service" ("IRS", I guess because it is tax time in the States), which Yahoo Buzz tells me that are all hot searches right now...ah...so many things to do, so little time!
Or what about combinig many good keywords in a single headline?

"Latest" "celebrity" "Gossip": "Yukie Nakama" has "sex" with "George Clooney" while paying "tax" at the "Internal Revenue Service". Later appears in a "hot" "porn" "video" with "Paris Hilton" and "Britney Spears" before hitting "rehab" and stealing "Brad Pitt" to "Angelina Jolie"

God, I think I'd better stop this post and get a life...

(this post is not only a regular post. It is also a partial experiment in SEO. As you see, this post contains the keywords on title, the keywords associated to a celebrity name, and the keywords on tags too. That should be powerful enough to see some interesting stats in the future about those words and confirm certain SEO notions I am working on. If you know SEO and want to know the results of this experiment, drop me a line in the comments)


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New video service won't hurt youTube

At least, not if they launch their video services as they plan to do it today...
(my comment left somewhere else below)

"...professionally produced video delivered on the sites where they live”He forgot to say "with even more ads than youTube
"Is this a plot by media companies to overthrow YouTube?"Well, this is at least what youTube should argue if the worse come to the worse, and they have enough coverage and credibility to make a lot of fuss about it if they choose to. This is what Richard Branson did with Virgin Airlines against British Airways and worked pretty well.
However, I think that if these companies don't negotiate, they don't stand a chance of winning in the medium term by suing anyway. Even if they won, the payout would be the last thing they would get. They'd better of stricking a deal, because Google "gets it" and they still don't.
"however it won’t have a component for uploading home-made videos. "A very important component of the online video revolution will be ignored?! See what I mean about they not getting it?
What these companies don't realize is that youTube is more than a platform. They were able -at least before Google bought it- to create an "experience"This old mentality companies don't realize that the number one content producer of these websites...
1) Is used to get things for free and will push strong to keep them that way
2) hates conventional ads and publicity in any way
3) hates rich multinational companies, or any company perceived as such, and will do all it can to sabotage their money-making efforts4) is or knows someone who can work ways around technology to keep on getting things for free. Piracy is rampant (much more out of the US) and they have no real way to stop it.
LIke record companies, as long as they keep on trying to feed people content the way they did before, they won't succeed.
The new generations are dumber for many things, but very cynical for others. They know technology. They know media. They don't believe advertising. It won't work.
Regards
Javier


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