If you use it, let me know how it went! Oh, and here are some tips about what/how to send stuff
- Get personal – You need to tell the receiver of the postcard who you are, what you do, and anything else that’s unique about yourself. If you don’t do this how will you be differentiating your brand?
- Create a conversation – If you end the postcard in a very open way and invite response and discussion, it initiates a far better relationship than just reaching out. Everyone likes talking about themselves so give them a chance to do so. If you do this, the chances are they will remember you and what you do.