ehm...maybe you shouldn't be so busy in the first place? She is a stripper, a responsible (single/divorced) mum and a failed marketing creative in the mornings...that makes ads like this one!
I don't know where to start. Leaving ethical concerns aside...what do you think they're advertising? a smoking patch, gum...a restaurant? Well, it seems it is a restaurant called Nando's (who would've thought uh?) The marketers behind this ad were able not only to make a pathetically funny add (they're genius if they did it on purpose) but alsot to confuse us on what the product is unless you know the restaurants in the first place. Well, at least now some (not me, of course) will know where all the hot australian stripper-single-mums go...as long as you don't mind her three companions! Weird ad...the more I saw it, the more I laughed!
And not only that...commment on youtube:
I burst out laughing when i saw this on tv last night, who would of thought of a hot stripper mum to sell gum, also, is it just me or when u pause at 29s it says underneath the product "now not available"????
And finally, the serious comment, from the blog in Neuromarketing where I actually discovered this video (you thought I spend my time in youTube searching funny videos for you, uh?!):
A trusted source, who sent me the link, swears he saw it on free to air TV last week. In my years of tracking many hundreds of ad campaigns throughout the world, I have never seen anything like this. About 50% of the ads that I tracked, didn't work and some even had a negative effect. You can bet this is one of those that sends sales down. If the the communication target, the brand user, is mothers, then they are being asked to identify with this image of an on-screen user who is a table-top dancer! That should enhance their self-image and their image with the family. Unbelievable!!
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