"Free is good"

The thing missing is the BENEFIT. And with this I do not mean benefits for operators, platform providers or the advertisers – it’s the consumers that get nearly nothing out of mobile advertising. Commercial television has been the dominant form of broadcasting. FREE. Netscape introduced FREE internet browsing. Hotmail was the FREE email, Google organized the internet for FREE and enabled simple, spontaneous access to information. Napster created FREE peer-to-peer file sharing. Skype launched FREE internet phone calls… revolutionizing the perception of international phone calls and was the fastest application adoption in the history. Simply put…FREE is GOOD. And I believe that free is also the future of mobile communications, especially for young consumers.
There is one topic that makes the industry discuss: how much advertising can consumers TOLERATE? If you look what mobile industry currently is offering to them – the answer is easy: NONE. There is no BENEFIT for them.

If consumers get a real BENEFIT and receive ads that are relevant and entertaining for them, two things will happen: Free is good and best of all – ads are good.

Blyk

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The adults of tomorrow?!

Accustomed to spend, but not trained on how to make the right financial choices. (some) Studying to do jobs that are fast dissapearing. Destined to compete -in some industries- with workers in the other side of the world that are paid 100 dollars/month.
Unprepared for defeat and with unreal expectations.

American teens believe, based on the career that interests them the most, that when they get older they will be earning an average annual salary of $145,500. Interestingly, boys expect to earn an average $173,000 a year and girls $114,200, according to the findings of Teens & Money, an annual survey released last month by Charles Schwab & Co. and the Boys & Girls Clubs of America.

I am not saying that all young people will end up like this. I am just saying that in the the coming 20 years we are going to see this generation becoming independent adults and they'll have to fend by themselves. In a world where there seems to be no room for real finacial success but for a few, in a society that feels "they deserve to have it", how will it all work out? What will be the impact on society of this young generation realizing that the dream sold to them by their parents ("you're special"), the media and school was just a lie? How till they feel when they learn that they will never be the next Britney Spears? Will a generation raised in the believe that the others don't matter be able to learn to work in teams with them? To do exactly what anyway?

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