
From this page of misplaced ads
The study concluded that students were, "universally underinformed and misinformed about the law." While 76% of the students said that the Fair Use doctrine allowed them to use copyrighted material, none could accurately define the doctrine. While they were generally concerned with staying on the "good side" of the law, they were "making up rules themselves" about what and how to use intellectual property. They also did not understand their own rights as creators of content.
One student said that uploading network programming was fair use because she was "merely showing others in a virtual 'water cooler' environment what she was talking about and had found interesting." Another student thought that putting "all rights reserved" on a copyrighted clip protected him. Most students who participated believed their videos provided a valuable service by giving the copyrighted works "free advertising."
The thing missing is the BENEFIT. And with this I do not mean benefits for operators, platform providers or the advertisers – it’s the consumers that get nearly nothing out of mobile advertising. Commercial television has been the dominant form of broadcasting. FREE. Netscape introduced FREE internet browsing. Hotmail was the FREE email, Google organized the internet for FREE and enabled simple, spontaneous access to information. Napster created FREE peer-to-peer file sharing. Skype launched FREE internet phone calls… revolutionizing the perception of international phone calls and was the fastest application adoption in the history. Simply put…FREE is GOOD. And I believe that free is also the future of mobile communications, especially for young consumers.
There is one topic that makes the industry discuss: how much advertising can consumers TOLERATE? If you look what mobile industry currently is offering to them – the answer is easy: NONE. There is no BENEFIT for them.If consumers get a real BENEFIT and receive ads that are relevant and entertaining for them, two things will happen: Free is good and best of all – ads are good.
Blyk
