(my comment left somewhere else below)
"...professionally produced video delivered on the sites where they live”He forgot to say "with even more ads than youTube
"Is this a plot by media companies to overthrow YouTube?"Well, this is at least what youTube should argue if the worse come to the worse, and they have enough coverage and credibility to make a lot of fuss about it if they choose to. This is what Richard Branson did with Virgin Airlines against British Airways and worked pretty well.
However, I think that if these companies don't negotiate, they don't stand a chance of winning in the medium term by suing anyway. Even if they won, the payout would be the last thing they would get. They'd better of stricking a deal, because Google "gets it" and they still don't.
"however it won’t have a component for uploading home-made videos. "A very important component of the online video revolution will be ignored?! See what I mean about they not getting it?
What these companies don't realize is that youTube is more than a platform. They were able -at least before Google bought it- to create an "experience"This old mentality companies don't realize that the number one content producer of these websites...
1) Is used to get things for free and will push strong to keep them that way
2) hates conventional ads and publicity in any way
3) hates rich multinational companies, or any company perceived as such, and will do all it can to sabotage their money-making efforts4) is or knows someone who can work ways around technology to keep on getting things for free. Piracy is rampant (much more out of the US) and they have no real way to stop it.
LIke record companies, as long as they keep on trying to feed people content the way they did before, they won't succeed.
The new generations are dumber for many things, but very cynical for others. They know technology. They know media. They don't believe advertising. It won't work.
Regards
Javier
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